Are you trying to make your website more visible online?
Do you want more people to find your 生意 through search engines?
It can be tough to know what words people actually search for.
This makes it hard to get your content seen.
But what if there were a way to find exactly what your audience is looking for?
Good keyword research tools can help you do just that.
This article will show you the 9 best keyword research tools out there.
We’ll help you pick the right one to boost your SEO success in 2025!
What Are the Best Keyword Research Tools?
Finding the right keywords is crucial for your website to appear in search results.
But with so many tools out there, how do you pick the best one?
我们已经为您完成了艰巨的工作。
Here’s our list of the top 9 tools to help you succeed.
1.Semrush (⭐️4.50)
Semrush is like a Swiss Army knife for SEO.
It helps you find keywords, check out what your competitors are doing, and even audit your website for problems.
It’s great for getting a full picture of your online marketing.
利用我们的 Semrush 教程.
我们的看法
七百万用户使用Semrush后，网站流量增加了152%。下一个会是你吗？探索它，发现在线成功的秘密。
立即尝试 Semrush
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检查 Semrush 替代品
主要优势
非常广泛的营销工具。
提供出色的竞争分析。
提供全面的搜索引擎优化方法。
广泛的关键词研究。
详细的网站审计功能。
立即尝试 Semrush
定价
所有计划都将 每年结算.
专业计划（$117.33/月）： 竞争对手分析、关键词研究和网站审计。
大师计划（$208.33/月）： 内容营销工具包和历史数据。
业务计划（$416.66/月）： 语音共享、扩展限制、API 访问、PLA 和分析。
优点
工具非常齐全。
数据非常准确。
非常适合分析竞争对手。
提供深刻见解。
出色的网站审计。
缺点
可能会让人不知所措。
学习曲线很陡峭。
某些功能需要额外付费。
报告可能很复杂。
立即尝试 Semrush
2. Surfer SEO (⭐️4.25)
Surfer SEO helps you write content that Google will love.
It analyzes what’s already ranking high and tells you what keywords to use.
It also suggests how long your content should be.
利用我们的 冲浪者搜索引擎优化教程.
我们的看法
将关键字研究时间缩短一半！Surfer SEO 简化了这一过程，帮助您快速找到能在搜索引擎上提升内容质量的关键词。
立即尝试冲浪者 SEO
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冲浪者替代品
主要优势
侧重于页面搜索引擎优化。
提供实时内容建议。
提供以数据为依据的建议。
用于实时优化的内容编辑器。
现有内容的审核工具。
定价
所有计划都是 年账单.
必不可少： $79/月
规模： $175/月
企业： 请联系他们了解价格。
立即尝试冲浪者 SEO
优点
提供清晰、可行的见解。
提出明确的建议。
帮助您写出更好的内容。
提高了我的网站流量。
与 Google 文档集成。
缺点
主要侧重于页面搜索引擎优化。
有时感觉有点限制。
不适合创意写作。
界面可能会让人不知所措。
立即尝试冲浪者 SEO
3.Ahrefs (⭐️4.00)
Ahrefs is super strong when it comes to checking out backlinks.
It helps you find what keywords your audience is searching for.
You can also see what content is doing well for others.
利用我们的 Ahrefs 教程.
我们的看法
使用 Ahrefs，您可以发现 287 亿个关键字创意，分析 2.676 亿个域。不要再猜测您的搜索引擎优化策略了。立即创建账户，了解 Ahrefs 如何帮助您获得有机流量增长！
现在就试试 ahrefs
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检查 Ahrefs 替代品
主要优势
行业领先的反向链接数据。
仅次于谷歌的第二大网络爬虫。
深入洞察竞争对手。
网站资源管理器进行竞争分析。
带流量值的关键词资源管理器
现在就试试 ahrefs
定价
所有计划都将 每年结算.
Lite： $108/月。您将获得 5 个项目和 750 个跟踪关键词。适用于小型企业。
标准： $208/月。您将获得 20 个项目和 2,000 个跟踪关键词。这非常适合成长型网站。
高级 $374/月。该计划提供 50 个项目和 5000 个跟踪关键词。适用于规模较大的团队。
优点
用于搜索引擎优化分析的全面数据。
出色的关键词研究能力
强大的反向链接分析功能
用户友好的导航界面。
非常适合洞察竞争对手。
缺点
订阅计划可能费用不菲。
数据有时存在细微差异。
初学者学习曲线陡峭。
有些功能缺乏深度。
现在就试试 ahrefs
4. Ubersuggest (⭐️3.75)
Ubersuggest is a good tool for getting new keyword ideas.
It shows you how many people search for a term and how hard it might be to rank.
It’s pretty easy to use, even for beginners.
通过我们的 Ubersuggest 教程释放它的潜能。
我们的看法
准备好提高您的流量了吗？加入信赖 Ubersuggest 的 300 万用户行列。现在就发现 1000 个新关键词，改善您的搜索引擎优化。创建账户！
立即尝试 Ubersuggest
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检查 Ubersuggest 替代品
主要优势
用户界面非常友好。
可选择一次性付款。
提供全面的关键词数据。
强大的关键词研究。
网站审计，快速解决问题。
立即尝试 Ubersuggest
定价
个人（$120/终身）
商务（$200/终生)
企业（$400/终生)
优点
价格非常实惠。
简单易懂。
可终身使用。
适合初学者
清晰的用户界面
缺点
高级功能较少。
不够全面。
客户支持速度较慢。
缺乏一些深刻的见解。
立即尝试 Ubersuggest
5. Moz (⭐️3.75)
Moz helps you explore keywords and see how hard it is to rank for them.
It also shows you what words your site already ranks for.
Plus, it gives you tips to make your content better.
通过我们的 Moz 教程，释放它的潜能。
我们的看法
提升您的搜索引擎优化！超过 50 万营销人员信任 Moz。Tinuiti 等用户的关键字排名提高了 1,143%。准备好 使用 Moz 像专家一样？点击开始改进您的搜索引擎优化！
免费试用 moz
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检查 Moz 替代品
主要优势
行业标准域名授权。
重点关注链接分析。
提供详细的网站抓取报告。
关键词资源管理器，洞察先机。
Link Explorer 可提供反向链接数据。
免费试用 Moz
定价
所有计划都将 每年结算.
入门级（$39/月）
标准（$79/月）
中型（$143/月）
大号（$239/月）
优点
受托域名管理机构。
界面很吸引人。
出色的链接分析功能
非常适合本地搜索引擎优化工作。
提供良好的教育资源
缺点
关键词数据库更小。
竞争对手分析不那么深入。
缺乏内容营销功能。
一些工具感觉不那么强大
免费试用 Moz
6. Content Raptor (⭐️3.50)
Content Raptor helps you make your existing content better for SEO.
It gives you tips on what to add to your articles.
It also connects with Google Search Console for real-time insights.
利用我们的 内容猛禽教程.
我们的看法
了解 Content Raptor 的人工智能实体优化和集成的 Google Search Console 洞察如何简化您的搜索引擎优化策略。访问详细的功能分析。
Try Content Raptor
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Content Raptor alternatives
主要优势
非常适合内容优化。
与 Google Search Console 集成。
提供独特的实体覆盖评分。
内容优化引擎。
每日关键词排名跟踪
免费试用 Content Raptor
定价
免费 ($0)
专业版（$47/月)
企业（联系他们了解定制价格）
优点
非常实惠的定价计划。
非常适合内容优化。
用户界面简洁。
人工智能写作工具很有帮助。
快速提高内容质量。
缺点
一般搜索引擎优化功能有限。
竞争对手分析数据较少。
不进行搜索引擎优化技术审核。
更小的关键词数据库。
免费试用 Content Raptor
7. SE Ranking (⭐️3.50)
SE Ranking is an all-in-one SEO tool.
It helps you track your keyword rankings and see what your competitors are up to.
It’s also great for checking your backlinks and making sure your website is healthy.
利用我们的 SE 排名教程.
我们的看法
加入 100 多万 SE Ranking 用户的行列，他们每天跟踪 1000 多万个关键字，每年节省 36 亿多个位置。
免费试用 se 排名
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检查 SE 排名替代品
主要优势
精确的关键词排名跟踪
强大的竞争研究功能。
提供白标报告。
全面的网站审计。
反向链接监控和分析
免费试用 se 排名
定价
SE Ranking 提供各种定价计划，以满足您的需求和预算 (每年结算)
基本费用：$52.00/月。 1 个经理席位，5 个项目，等级跟踪器。
专业版：$95.20/月。 3 个经理席位，30 个项目，页面和 SERP 分析，声音份额指标。
业务：$207.20/月。 5 个经理席位、不限项目、最大化数据覆盖范围、团队培训、数据洞察。
优点
全面的功能设置
用户友好界面
物超所值
强大的客户支持
灵活定制
缺点
有限的白标选项
偶尔出现数据差异
需要改进内容营销功能
某些功能需要升级。
免费试用 se 排名
8. Ranktracker (⭐️3.50)
Ranktracker focuses on showing you where your website ranks in search results.
You can track your keywords over time and see how your competitors are doing.
It’s good for seeing your progress.
通过我们的 Ranktracker 教程释放其潜能。
我们的看法
准备好飙升您的搜索引擎优化性能了吗？Ranktracker 的强大功能受到成千上万人的信赖。释放您网站的潜力--今天就开始您的登顶之旅！
免费试用 Ranktracker
阅读全文
查看 Ranktracker 替代品
主要优势
精确的关键字位置跟踪。
监控 43K+ 个城市的本地搜索引擎优化。
提供人工智能推荐的关键词。
每日更新关键词排名。
SERP 功能跟踪（片段、视频）。
免费试用 Ranktracker
定价
所有计划都将 每年结算.
启动器:$14.00/月
双重数据:$34.41/月
四维数据:$63.58/月
十六进制数据:$121.91/月
优点
直观的界面
准确的数据
综合功能
物有所值
强大的客户支持
缺点
初学者可能会不知所措
历史数据有限
无免费计划
偶尔出现故障
免费试用 Ranktracker
9. Raven Tools (⭐️3.25)
Raven Tools is an all-around marketing platform.
It helps with SEO audits, tracking rankings, and finding keywords.
It can also help you keep an eye on your competitors and manage social media.
Unlock its potential with our Raven Tools tutorial.
我们的看法
Join thousands of businesses already using this powerful tool. Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!
Try raven tools for free
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check Raven Tools alternatives
主要优势
Strong focus on customizable reports.
Integrates many marketing channels.
Offers a real-time social stream.
SEO auditing and analysis.
Backlink analysis (Majestic data).
Try raven tools for free
定价
Small Biz ($39/month)
Start ($79/month)
Grow ($139/month)
Thrive ($249/month)
Lead ($399/month)
优点
More affordable pricing options.
Excellent white-label reporting.
Good for client management.
Includes many user seats.
Site audit is quite thorough.
缺点
关键词数据库更小。
Lacks advanced SEO features.
Not as deep as some rivals.
Some data syncing issues occur.
Try raven tools for free
选择关键词研究工具时应注意什么？
Accurate Search Volume: Shows how many people search each month.
Keyword Difficulty Score: Tells you how tough it is to rank.
Search Intent Analysis: Helps understand 为什么 people search for specific terms.
竞争对手洞察： Reveals keywords your rivals are using.
Long-Tail Keyword Ideas: Find less competitive, specific phrases.
SERP Features Data: Shows if featured snippets are possible.
Filtering Options: Easily narrow down your results.
用户友好界面 The tool features a clear & intuitive interface, making it very easy to navigate and understand.
成本效益： Fits your budget, whether you’re looking for free or paid options.
Regular Data Updates: Ensures you’re working with current information.
How Can Keyword Research Tools Boost Your SEO?
Keyword research tools are your secret weapon for getting more people to visit your website.
They help you find great keyword suggestions and related keywords that real people are searching for.
This means you can create content that truly matches what your audience wants.
These seo tools show you important key metrics like monthly search volume.
This tells you how many times a month people search for a certain phrase.
By finding target keywords with good search volume and lower competition, you can improve your website’s chances of ranking higher.
Tools like a keyword explorer tool or a free keyword tool can help you generate keyword ideas.
Even for google ads campaigns, understanding keyword research data is key.
This helps you build a strong keyword strategy, whether you use a free keyword tool or a paid one, and even if you link your google ads account.
购买指南
We wanted to find the best tools out there. Here’s how we looked at each one:
在进行研究以寻找最佳产品时，我们使用了这些因素：
定价 How much did each product cost, including details on any free keyword research tool options or free plan limitations.
特点 What were the best features of each platform 或 软件? We looked at how well they generated keyword suggestions, provided related keywords, offered a keyword magic tool, connected to google keyword planner or the google ads platform 对于 paid search campaigns, provided keyword search volume 和 exact search volumes, helped identify keyword opportunities, allowed for building a keyword list, showed search volume data, supported organic keyword research, included serp analysis, found long tail keyword variations, assessed keyword competition, helped identify seed keyword options, showed average monthly searches, allowed unlimited searches, and assisted with more in depth research 对于 content marketing 和 paid search. We also checked for keyword data, key metrics, and how they handled high volume keywords, niche keywords, relevant keywords, and the most relevant keywords.
不利因素 What was missing or difficult to use in each product?
支持或退款： Do they offer a community, support, or refund policy? We also considered how well they helped analyze 竞争对手排名 和 group keywords, and if they provided insights into transactional keywords for a broader seo strategy for a given keyword 或 website url. We also checked for integration with google trends.
总结
So, there you have it! We’ve talked about the top 9 best keyword research tools out there.
We also looked at what makes a good tool and how they can help your SEO.
These tools offer important keyword metrics and access to the largest keyword database to help you.
You can even find options for free searches to get started.
Understanding which keywords have high search volume is key to getting more eyes on your content.
We’ve gone through all the details to help you make a smart choice.
Our goal is to help you get more visitors to your site and grow your online presence.
Trust our guide to help you pick the perfect tool for your needs.
常见问题
What is keyword research?
Keyword research is finding words and phrases people type into search engines. It helps you understand what the audience wants. This way, you can create content that appears when they search, attracting more visitors to your website.
Why is keyword research important for SEO?
It’s extremely important for SEO because it enables you to target the right audience. By knowing what people search for, you can make content that answers their questions. This allows the website to rank higher in search results, driving more organic traffic.
How do I choose the best keyword research tool?
Look for tools that show accurate search volume and keyword difficulty. Additionally, verify if they provide competitor insights and assistance with long-tail keywords. A user-friendly interface and a good support system are also key factors to consider.
Can I do keyword research for free?
Yes, you can start with some free tools like Google Keyword Planner. While paid tools offer more in-depth data and features, free options are great for beginners. They help you get a basic understanding of keywords and start your SEO journey.
How often should I do keyword research?
Keyword research isn’t a one-time thing. Search trends change, so it’s essential to revisit your keywords regularly. Doing it every few months or when planning new content helps you stay updated and maintain a strong SEO.